Fashion, on the surface, is all about creativity, isn’t it? It is our way of easily expressing to the world who we are, what mood we are in and, sometimes, what our interests are. We assess other peoples’ outfits as a way of telling whether we might get on with them, whether they are into the same things as we are. It’s an outlet and the possibilities are endless. Why, then, does it so often feel like there are so many rules?

Every season, we get a new list of what’s hot and what’s most definitely not. Trends come and go and come back again, and we’re expected to take this all on board, while playing within the often strictly defined ideals of “good taste” – never mix brown and black, colour co-ordinate at all times and balance your accessories. At HelloChic, we’ve had enough of the do’s and don’t’s and have decided that for every fashion “rule”, there is an exception, so it’s time to throw out the rule book, ladies, and embrace the quirks.

Double Denim

Double Denim

Long seen as one of the ultimate fashion faux pas, the tides are changing on this rule as far as the mainstream is concerned, so get in while it’s hot and ride the wave of double denim delights. Pair chambray shirts with dark wash jeans, or mix up the hues on a denim shirt/skirt combo. Keep it laid back with oversized shirts and luxe details like rose gold accessories to keep it chic, but never be afraid of double denim again.

Socks & Sandals

Socks & Sandals

With spring arriving, and summer being on its way (hopefully, at least) it’s time to start thinking about your summer footwear options, and what’s better than a pair of sandals for warmer days? Throwing on some socks with them, that’s what! Let’s face it, our British summers are less-than-glorious and even the warmest days can leave you feeling a little bit chilly, so keep your toes warm while embracing summer style. Once purely the look of confused tourists, resplendent in bum-bags and giant cameras in tow, socks and sandals have become a genuinely trendy combo. It may feel wrong, but it looks so right.

Mixing Prints

Mixing Prints

This is not so much a rule as it is an unspoken expectation, and one that so many people are afraid to stray from. Mixing prints is bold and fun – everything fashion should be – but it feels scary, because it’s often hard to get right. The easiest way to get used to clashing your prints is to start small. Stripes and leopard print are essentially neutrals at this point, and they look surprisingly complementary together. Once you get used to this, try stripes and polka dots, or polka dots and florals for a particularly feminine twist. Don’t think too much – have fun with it, that’s what fashion is all about after all!

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